MoMa Stickers

This project proposes a set of icons for the Museum of Modern Art. The stickers are inspired by the recent aquisition of MoMA’s original emoji collection from Shigetaka Kurita released in 1999. These emojis were created for the mobile internet software company NTT DOCOMO. They were meant to be used for cell phone screen interfaces.

Kurita’s emojis feature icons that were meant to be functional rather than only decorative. The collection of emojis—176 in total—were inspired from manga illustrations, Zapf dingbats, and from facial expressions and numbers. These emojis were used to express weather, sport activites, facial expressions, feelings, functional tools and objects of everyday use. In 2010, the Unicode Consortium transfered this set to their system of software standarization. This resulted in companies, like Google and Apple, to further develop the emojis.

The Moma Stickers were designed to take into consideration two main characteristics of the emoji set created by Kurita—the 12px by 12 px grid and the expressive interest in icons that represent functionality.

The stickers draw inspiration from design products owned by MoMA’s Collection of modern art. MoMA currently has over 150,000 paintings, sculptures, drawings, prints, photographs, architectural models and drawings, and design objects.

MOMA receives 3.1 million visitors per year, which opens the possibility for the museum to develop a visual language—inherent to their collection—that results in the design of an interactive platform where users further experience the museum using digital, wayfinding, and visual branding techniques.




Cargo Collective, Inc. Los Angeles, Calif.